A recent Womensforum.com survey points to the continued power of coupons as a call to action in direct mail…
Among the 2,200 mums questioned, 89% said they were regularly influenced by coupons to try new food and drink products – and 49% said it was a frequent occurrence.
"The power of the coupon hasn't faded in the digital era, but has taken on new life, as women search for savings across a range of channels," said Mark Kaufman, Founder and CEO, Womensforum.com
Print media was the most popular medium for discovering coupons, according to 78% of respondents, while supermarket circulars were also popular (65%). That compares to 55% who said they often found coupons online.