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E‐Commerce » Trends, Tips & Facts | 11/11/2015

How will Christmas benefit e-commerce?


As e-commerce booms across the world, Christmas is proving to be a significant online event for both retailers and shoppers alike. With key shopping dates such as Black Friday and Cyber Monday in certain countries marking the run-up to the festive season, how is the e-commerce sector faring?

Key dates
Black Friday: 27th November 2015
Cyber Monday: 30th November 2015

Latest predictions suggest that Black Friday in the UK will break records, being the country’s first £1bn (€1.4bn) day for online shopping. IGD research suggests that UK shoppers in particular are looking for the best value items this festive season, with 71% intending to shop online for the best details.

But while the key dates mentioned above will be crucial for retailers, 43% of UK shoppers will still be buying online up to two weeks before Christmas

Interestingly, 28% of UK consumers will be buying via a mobile device, with discount codes and price comparison key drivers for this. Mobile shopping is becoming a big trend across many European markets: Twenga found that while British shoppers are ahead of the game with 31.1% of e-commerce traffic coming from mobile, countries such as Germany, Spain, and the Netherlands are not too far behind.

In light of these statistics, Christmas shopping online is bound to grow across Europe - especially as last year, 42% of European shoppers completed most of their Christmas purchases online, compared to just 24% for traditional bricks and mortar stores.

Preparing your online business for the demand is crucial - discover our top tips here.