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Hints, tips and local knowledge for reaching the Italian consumer
It’s currently classed as “immature” as the country’s internet access and broadband speeds lag behind the rest of Europe. But the necessary investment is being made to change that. Combined with an improving economic outlook, this could unleash Italy’s e-commerce potential.
The recent recession leaves a legacy of consumers who are shopping smarter, which is feeding their appetite for online shopping. There is also a willingness to look abroad to find the desired products as many domestic retailers aren’t yet online. For those that successfully target the market earlier in its development, the rewards could be huge.
As with any new market, however, retailers need to do their homework to make the most of the opportunities. Asendia has already helped many to sell and deliver their products successfully to Italian consumers, so we wanted to create the following guide to share that experience with you. Aiming to help businesses better face the challenges and pitfalls related to entering new e-commerce markets.