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Direct Marketing » Trends, Tips & Facts | 09/29/2016

The power of the physical letter


When it comes to sending and receiving international business post, paper-based documentation still retains more credibility and generates more trust than internet-based methods of communication, as a new study commissioned by Swiss Post proves.

Conducted in late 2015, the online survey questioned a group of more than 700 Germany-based private and business clients about their preferences for receiving correspondence from the foreign companies with which they have relationships. The enduring power of the letter comes across in almost every aspect of the research, with the majority of respondents consistently saying that they value its tangible nature, which makes it harder to overlook than newer forms of communication and gives it a personal appeal that is difficult to match.

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