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E‐Commerce » Trends, Country Focus | 03/02/2016

UK e-commerce continues to grow


UK retail figures for 2015 have been released, revealing how e-commerce continues to flourish in this established market. 

The results, from the IMRG Capgemini eRetail Sales Index, show that Christmas online retail sales amounted to £24bn ‒ 12% higher than in 2014. This positive trend is also evident in 2015’s overall e-commerce sales, which reached £114bn (11% growth).

The week running up to Black Friday proved to be an e-commerce peak in the Christmas period (November 1st - December 31st), growing 62% year-on-year to £4.3bn, despite some prominent retailers taking a step back from the retail event ‒ demonstrating British shoppers’ continuing interest in these e-commerce milestones.

“2015 has been another massive year in terms of consumer spending, but what the index reveals is just how dominant the online channels have become.
Alex Smith-Bingham, head of digital, Capgemini a good relationship with them, according to the CMO Council.

E-commerce is now a major contributor to the UK’s retail landscape: according to the report, over a quarter (27%) of sales are now placed online, with very significant growth in m-commerce, which grew by 42% in 2015.

Consumer preferences have also become more distinct, highlighting areas that domestic and cross-border retailers should consider: health and beauty, for instance, grew by an impressive 22% last year.

These figures are exceptionally promising for retailers; despite the UK being a very mature e-commerce market, it still combines innovation and convenience to provide an excellent online experience for seasoned shoppers. Find out more about the IMRG Capgemini figures here.