How to Gain E-commerce Success in the UK

02 August, 2019
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The UK is one of the most attractive and lucrative e-commerce destinations in the world, with only China and the USA having a bigger share of the global market.

It’s viewed as the go-to market in Europe for online shopping, leading the way with outstanding offerings and a highly competitive retail environment. Given the size of the UK e-commerce market, it’s impressive that it’s still growing, with more and more shoppers purchasing cross-border.

So what are the current consumer trends in the UK and what does the UK public expect from the online shopping experience?

Great delivery is fundamental for success

Research shows that great delivery is fundamental for e-commerce success in the UK. Shoppers want the most flexibility with multiple delivery options, backed up with complete reliability. They expect fast, straightforward, hassle-free delivery, which extends to customer returns – an essential part of the UK e-shopping experience today.Online spending in the UK amounts to a massive £1.1 billion per week, with an astonishing 91% of 33- to 54-year-olds shopping online. And with nearly three-quarters of those shoppers spending over £100 per purchase, it’s clear that e-tailers have a huge opportunity to tap into if they can satisfy their needs



Research shows that great delivery is fundamental for e-commerce success in the UK. Shoppers want the most flexibility with multiple delivery options, backed up with complete reliability. They expect fast, straightforward, hassle-free delivery, which extends to customer returns – an essential part of the UK e-shopping experience today.


Download the UK B2C e-commerce report 2019 to find out details about the e-commerce market, including consumer behaviours and trends.

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