
The 12 Most Important Trends in 2019 for International Retailers: Part 4
To guide you to greater success, we’re presenting the 12 most important trends for today’s international retailers. In this final part, we e…
E-commerceSo, global E-commerce is a key market to be in for retailers with real ambition. However, given the potential rewards available, it’s no surprise that this is also a very crowded market and one where brands can struggle to find points of difference with competitors.
Returns are increasingly being recognised as vitally important to E-commerce success. Many brands have failed to tap into the potential that a well managed returns process has when it comes to creating a competitive advantage. Instead, there has been a focus on driving sales or taking steps to prevent returns from occurring in the first place. While both of these are important, returns are an inevitability for E-commerce retailers. Embracing the returns process as an opportunity to engage customers, generate loyalty and differentiate the brand from others in the market – as opposed to simply ticking boxes with it – is key for a number of reasons.
All the evidence suggests that international returns offer a considerable advantage for international E-commerce businesses – and may even be responsible for driving sales. For those brands looking to achieve a competitive advantage in the crowded global E-commerce market, a customer-focused returns policy and easy returns process provide a way to stand out and an opportunity to engage with customers on a whole new level.
Sources: Statista/Landmark Global/Royal Mail/ Landmark Global
In this ebook, you'll get information to optimise your e-Commerce business for international returns.
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