Customs duties are an essential part of the international customer experience; while preparing to sell cross-border and getting your head around its customs, be sure to keep focused on the needs, wants and preferences of your customer.

Clear information must be provided at the point of purchase to start a pleasant customer journey. Avoid negative experiences (and reviews) by including customs costs in their checkout calculation, otherwise your valued customers may find their packages stuck in ‘customs limbo’.

Give your shoppers full visibility of costs, and make sure they’re protected from unwelcome surprises.