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Asendia's Know-How Blog


Press&Publishing » Trends | 12/17/2014

Importance of corporate publishing continues to increase

Asendia talks to Dr Andreas Siefke, Chairman of Forum Corporate Publishing, about the importance of content and the role of addresses and distribution. More »

Direct Marketing » Tips & Facts | 12/10/2014

Hip to be square - QR codes in direct mail

Many have said that the QR code is never going to reach its potential and perhaps should be put away for good. But QR codes work well in direct mails, as long as they are used in the right ways…and it can even increase the response rate. More »

Direct Marketing » Tips & Facts | 12/03/2014

Advantages of direct mail in international direct marketing

Direct mail has a high acceptance level, which means that potential customers are more likely to pay attention to the offering – even if they don’t (yet) know the sender. With a broad range of design possibilities, you can really get people’s attention. More »

Direct Marketing » Tips & Facts, Whitepapers | 11/27/2014

Planning an International Mailing Campaign

Companies that have success using direct marketing in their home country often try to use the same approaches abroad. However, even in the same language area, it quickly becomes clear how complex a successful campaign can be. More »

Direct Marketing » Trends, Tips & Facts | 11/20/2014

Printed catalogue is alive and better than ever

It has been questioned whether the day of the printed catalogue is over and we are on the brink of a paperless society. The answer is simple – we are not. The printed catalogue is alive and better than ever. More »