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Asendia's Know-How Blog


E‐Commerce » Trends | 07/22/2015

Why sustainable delivery makes business sense

Retailers sending goods and marketing material across borders are right to be concerned about offering sustainable delivery. Consumers want it. But it also makes business sense, saving on both cost and waste. More »

Direct Marketing » Trends, Best Practice | 07/15/2015

Cannes Lions reveal ‘personal touch’ in direct marketing

Cannes Lions 2015 once again celebrated creativity and innovation. Here are some examples of great direct mail pieces recognised by Cannes Lions. More »

Direct Marketing » Trends, Tips & Facts | 07/08/2015

Make your direct mail memorable with texture

When designing a direct mail piece, it can be easy to simply consider how it looks, but why not take into account the texture of the piece? More »

E‐Commerce » Trends, Tips & Facts, Country Focus | 07/01/2015

E-commerce trends: How to sell to France?

As Europe’s third largest e-commerce market, France has great potential for many online retailers. Watch our video on how you can reach the French consumer with lots of tips and local knowledge on selling to France. More »

Direct Marketing » Best Practice | 06/17/2015

Creative direct mail gets Britain gardening

The most engaging direct mail campaigns are the ones that inspire their audience to get involved in some way; the DMA Award-winning ‘Let’s Get Gardening’ campaign by British retailer Homebase is the perfect example. More »