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Asendia's Know-How Blog


E‐Commerce » Trends, Best Practice | 07/24/2014

Internet Retailing Awards winners highlight best of omnichannel retailing

The winners of the Internet Retailing Awards 2014 have been revealed, highlighting the best practice of multichannel and omnichannel retailers in the United Kingdom... More »

Direct Marketing » Trends, Best Practice | 07/22/2014

Cannes Lions reveal diversity in direct marketing

The direct marketing category of the Cannes Lions 2014 has shown astonishing diversity and innovation. Many examples of best practice were celebrated during this year’s festival, which awarded a coveted Lion to seventy five direct marketing projects. Here are our favourite entries… More »

Direct Marketing » Trends, Country Focus | 07/07/2014

What Canada's anti-spam law means for you

Canada's new anti-spam law (CASL) is one of the toughest in the world. Although there is a significant grace period, as of 1 July, email marketers must demonstrate their customers have actively opted in to receive commercial electronic messages or face a fine of up to $10m. More »

Direct Marketing » Trends, Tips & Facts, Best Practice | 07/02/2014

The myths and realities of direct mail

Who hasn't heard direct mail being called “outmoded”? They are common criticisms levelled at the medium, but they don't necessarily reflect the reality – especially when marketers apply the latest best practice. More »

E‐Commerce » Trends, Tips & Facts | 06/26/2014

E-commerce is opening up the world to retailers

By 2020 world trade in goods will total around $35trn, more than double its value in 2010. Brands that continue to think within their own national borders will be missing out on growth. More »