Vision Direct

Vision Direct started its collaboration with Asendia in 2018, following an introduction from mutual partner, La Poste Group. Since then, Asendia has been instrumental in managing all French shipments from Vision Direct´s warehouse in Spain, and in complying with expected lead time delivery.


About Vision Direct

Vision Direct is the leading online provider of contact lenses and related eye care products in Europe.

Founded in 1998, Vision Direct has over 20 years of experience in the field. It combines the specialist knowledge of its in-house opticians with pioneering digital innovations and e-commerce expertise to supply contact lenses to customers all over Europe, including the United Kingdom, Ireland, Spain, Italy, Netherlands, France, and Belgium.

Vision Direct has the largest stock of contact lenses in Europe, which enables it to dispatch over 90% of its orders on the same day.



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The Challenge

Following the opening of its warehouse in Girona in 2018, Vision Direct was looking for a partner to manage all of its shipments in France. It had two key requirements: A supplier would need to allow Vision Direct to continue working with La Poste Group - Colissimo, and it would need to maintain the 48h lead time that Vision Direct is famous for.

Vision Direct´s ideal partner needed to be able to deliver a consistent level of service and build a reliable relationship based on trust.


The Solution

Vision Direct was introduced to Asendia through its common partner, La Poste Group - Colissimo. As the Spanish representative of La Poste - Colissimo, Asendia was able to integrate orders to La Poste Group´s network on the same day that they were made. The timely daily collection offered by Asendia allowed Vision Direct to continue its promise of a 48h delivery service.

Vision Direct has been able to send its products to the French market via e-PAQ Select powered by Colissimo, which offers home deliveries.





As part of EssilorLuxottica Group, Vision Direct is committed to providing environmentally-friendly solutions. By setting up new warehouse points, it aims to limit delivery distances, helping to reduce its carbon footprint. By digitally transforming its services, Vision Direct is also able to significantly minimise paper use.

Green Carbon Neutral

In Asendia, Vision Direct has found a partner that shares its goal to reduce its impact on the environment. As of 1st January 2022, Asendia has become 100% carbon neutral worldwide.


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Asendia is a trustful company and a true partner. The daily collection is always made on time, and our orders are always integrated into the La Poste´s network on the same day, allowing us to keep our 48h delivery service. Asendia is customer centric, and shares the same values as Vision Direct in delivering excellent customer service, and ensuring high customer satisfaction.

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