PHILADELPHIA, PA — June 10, 2025 — A rapidly growing beauty brand known for its innovative, tech-first approach to cosmetics has partnered with Asendia USA to transform its shipping operations across Canada and key international markets. Headquartered in New York, this subscription box and direct-to-consumer brand brings influencer trends, tutorials, and personalized products straight to customers' doorsteps — but increasing demand highlighted major challenges with its previous delivery partners.
Previously relying on another provider for intra-Canada shipping, the brand faced long transit times to western Canada, a lack of weekend deliveries, limited photo proof of delivery (POD), and a disrupted peak season in 2024 due to Canada Post strikes. For Rest of World (ROW) shipments originating from Pennsylvania, the brand struggled with delayed transit times and subpar tracking performance through previous providers.
Seeking a partner that could deliver consistency, speed, and a customer-first experience, the brand teamed with Asendia USA and found the solution it needed to address its pain points.
For Canadian deliveries, the brand now utilizes Asendia USA’s e-PAQ Select Direct Access Canada DDP service, which has significantly improved the delivery experience. Weekend deliveries now account for 25% of shipments, and average transit times have been cut in half. With a higher percentage of photo PODs, customers receive more visibility and confidence in their deliveries.
For ROW destinations including the UK, EU, and other global markets, Asendia USA provided a consultative approach to streamline the company’s shipping strategy. This included emphasizing e-PAQ Select DDP services to their top 17 international markets, ensuring a smooth and compliant customs process. Additionally, customized IT solutions for billing, data, and reporting have helped drive efficiency as a result of Asendia USA’s dedicated team building a deep understanding of the brand’s unique needs.
“Asendia USA’s services have elevated our entire delivery experience,” said the brand’s Director of Logistics. “From improving transit times and enabling weekend deliveries in Canada to helping us streamline our international shipping process, their team has been a valuable partner in helping us reach our customers around the world.”
For more information about Asendia USA’s e-PAQ solutions for online retailers, please visit https://www.asendiausa.com/e-paq.
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