eCommerce is developing faster than even Amazon can deliver — and that’s saying something! 2020 has pushed this industry further in one year than anyone expected.
The future is here — and it’s still changing. So how do you stay ahead of the curve as an e-commerce business owner? By studying the trends, of course! Here are the top trends to look out for in 2021.
- Shopping by Voice Search
Alexa, Siri, Cortana, Google Home — voice assistants have boomed in popularity and can control everything from your lights and door locks to your shopping list. Around 20% of smart speaker owners use them for commerce-related activities, including ordering products, creating reminders, or tracking deliveries — and this figure is expected to continue to grow in 2021.
Capitalize on the Trend: Optimize your website, product listings, and fulfillment for voice search to open up new opportunities to expand your customer base.
- Multichannel Sales
If you’re only selling products through a single channel — you’re missing out! Now that there are selling options across most social media platforms, a Shopify store is no longer enough for e-commerce businesses to stand out from the crowd. Plus, selling across multiple channels helps to build brand awareness and customer loyalty.
Capitalize on the Trend: Choose an e-commerce platform that Integrates with various networks and platforms — like Etsy, eBay, TikTok, Instagram, and Facebook. Reach out to Asendia USA for a consultation to find out how you can score more sales with a multichannel selling strategy!
- Mobile Shopping
These days, more than two-thirds of all online purchases are made from mobile devices — and in 2021, that figure is expected to rise to over 70%! If you haven’t already, you should test your site’s mobile version for functionality and user experience yourself. If you were a shopper — would you complete a purchase? In 2021, focus your efforts on optimizing your mobile site.
Capitalize on the Trend: Ensure that shopping from your mobile site is quick, simple, and aesthetically pleasing!
- Variety of Payment Methods
In the world of e-commerce, convenience is king. Offering your customers a variety of simple payment options is a surefire way to cut down on cart abandonment. Not only is it essential that it’s easy for your customers to shop on your mobile site — you should also offer local payment options for international customers. You may also consider accepting payments of cryptocurrencies.
Capitalize on the Trend: Asendia USA’s e-commerce platform allows you to expand your variety of payment methods and provide the best user experience for your customers.
- Personalized ExperienceHave we mentioned user experience yet? Yes? Because it matters! Adding personalization to everything from your website to your marketing emails to your packing materials makes a lasting impression that customers will remember. Not only does personalization build brand loyalty — but businesses have shown upwards of a 25% increase in revenues.
Capitalize on the Trend: Add a chatbot to your site to help customers find products or create personalized emails to earn repeat business and a loyal following. Take it a step further by using Asendia USA’s mail services to create and send printed newsletters — or ship with us to give a personal touch to your packages with our custom inserts!
- Dynamic Pricing
2020 was a rough year for businesses everywhere — but those who found ways to adjust and adapt to changing consumer expectations were able to survive and thrive. In this competitive global marketplace, dynamic pricing will continue to win customers throughout next year as well. Consider utilizing software that collects and analyzes data from your competitors to give you the best price recommendations.
Capitalize on the Trend: Asendia USA’s e-commerce platform features local pricing and payment methods, customs duties and tax calculations, and multilingual customer service.
Whatever 2021 has to offer e-commerce business owners, Asendia USA is here to support your growth with global digital e-commerce solutions. We can help with everything from providing custom delivery options and discounted international shipping rates to simplifying warehouse management and optimizing fulfillment. Always stay a step ahead — with Asendia USA!