Latin America B2C E-commerce Report 2019

08 October, 2019

E-Commerce Destinations

B2C e-commerce turnover is forecast to reach approximately $84 billion in 2019.

‘Since the level of infrastructure development in the region is not homogenous, the e-merchant must analyse and apply different strategies to each target country in this area.’
María Gómez-Juárez, Head of Marketing and Sales, Asendia Spain

This exclusive report delves into the details of the B2C e-commerce market in Latin America, including connectivity, digital readiness, and device usage. The report also includes in-depth interviews with experts from SAP, Asendia, and PagBrasil.

 

Infrastructure & Logistics

Chile ranks as one of the best in e-commerce indices, second in the Ease of Doing Business index, and first in both the Logistics Performance Index and the E-Government Development Index (within the Latin America region). Mexico is also doing well in the indices, coming first in Ease of Doing Business and third in the Logistics Performance Index.

 

E-commerce Landscape

The internet penetration of Latin American countries varies between 39% in Honduras and 88% in Uruguay. Meanwhile, e-shopper penetration is between 7.60% in Guatemala and 78% in Argentina.

Overall, the most used device for online shopping is desktop computer, while countries such as Cuba, Guyana, Paraguay, and Suriname show a preference for mobile.

 

If you want to learn more about internet penetration and B2C turnover, download the Latin America E-commerce Report now. You’ll find additional information on market penetration and a general overview of the Latin American Market.

Click me

 

Related Insights by Asendia

6 January, 2021

Introducing e-PAQ – a new e-commerce delivery solution to help your…

Launched globally in January 2021, e-PAQ e-commerce solutions by Asendia are helping online retailers grow their businesses right across…

23 December, 2020

Top 5 Tips to Analyze Peak Season Performance & Improve Next Year

After peak season is over, it’s the perfect time to take a look back at what worked well and where your e-commerce business can improve.…

17 December, 2020

Jerry Leung discusses the e-commerce powerhouse: China

Thanks to a combination of government investment and the development of a market system, China’s economy is booming and its population’s…