UK B2C E-commerce Report 2019

96% of the general population is expected to be online this year.

‘Consumers want to feel good about the products they buy. In the end, it is all about building a trusted relationship between brands and consumers.’
Mark de Bruijn, Vice President, SAP Customer Experience

The E-commerce Report: United Kingdom 2019 explores the details of the B2C e-commerce market in the UK, including consumer behaviours and trends. The report also includes an in-depth interview with an expert from SAP Customer Experience.

Infrastructure & Logistics

The United Kingdom ranks highly in all of the main e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index and the E-Government Development Index. Internet inclusivity is also a very strong point for the UK.

The UK is doing exceptionally well with internet penetration of the general population. Furthermore, the GDP continues to increase with a steady growth rate; the economy is boosting the e-commerce sector, both domestically as well as cross-border.

E-commerce Landscape

As usual for most developed e-commerce markets, the main advantage of shopping online for consumers in the UK is the ‘ease to compare prices’ and ‘more choice’. With regards to payment methods, most British e-shoppers use PayPal to purchase online.

If you want to learn more about the leading marketplaces in all retail segments, download the UK e-commerce Report now. You’ll also find key information on delivery methods and a general overview of the Great British e-commerce market.