ASOS is a global online fashion and beauty retailer which has over 50,000 branded and own label product lines.

About ASOS is a global online fashion and beauty retailer which has over 50,000 branded and own label product lines. Credited with 'changing the way the nation shops‘, ASOS is a well regarded retail success story which has won a host of retail and 
e-commerce awards and which attracts over 16.6 million unique visitors to its websites per month.




The Challenge

ASOS wanted a delivery provider that doesn’t have the restrictions of being a rigid fully owned network. They want the flexibility to respond to local needs and differences, which is fully aligned with their belief that customers have to be managed as individuals.


The Solution

By working in partnership with local in-country carriers, Asendia ensures ASOS’s customers can track their parcels and receive delivery updates in their local language, whilst having the assurance of service from a known local carrier. 

Providing this familiar delivery service to shoppers incrProviding this familiar delivery service to shoppers increases conversions and decreases ‘where’s my parcel’ enquiries.eases conversions and decreases ‘where’s my parcel’ enquiries.

Quote Top White


The Asendia team are extremely experienced and passionate when it comes to delivering a first class service to ASOS and our customers, they understand our business priorities and align themselves accordingly. ASOS look forward to continuing to work alongside the Asendia team to enhance our current services and developing new services in new territories.

Quote Bottom White



2 September, 2020

Make your webshop sustainable? Put these 5 steps into operation [with tips]

While e-commerce continues to grow - consumer awareness of the ecological footprint of e-commerce is also growing.

26 August, 2020

Is e-commerce thriving during the pandemic?

E-commerce has had one of the biggest impacts on virtually every industry in the last few decades.

13 August, 2020

Asendia invests in Asia-Pacific e-commerce technology leader Anchanto

Asendia is now one of the major minority shareholders of Anchanto, a market leader in e-commerce technology in Asia. This significant investment is a…